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Central to the project was the seamless integration of a customization feature, catering to Jamba patrons' penchant for personalizing their smoothie orders while minimizing any potential friction in the e-commerce experience. Given the diverse inventory across various locations and franchises, users were prompted to select a pickup or delivery location before embarking on their customization journey.
To address this need, we crafted an intuitive interface that guides users effortlessly through the customization process. By presenting visual representations of ingredients alongside clear options to substitute, add, or remove elements, we aimed to streamline the user experience and facilitate easy modification of orders. This meticulous attention to detail not only enhances user satisfaction but also aligns with Jamba's new brand messaging.
In our quest to prioritize user experience and adaptability, our approach ensures that the e-commerce platform not only meets but exceeds the evolving needs of Jamba customers, reinforcing the brand's digital presence.
To tackle this challenge, we developed a versatile and scalable UI kit, serving as the cornerstone of a comprehensive design system. These components were designed to seamlessly integrate with Jamba's new brand identity and enable effortless adaptation across multiple platforms, including email marketing, social media, and digital menus.
The culmination of our efforts resulted in Jamba.com, transcending its role as a marketing website to become a digital hub where patrons can fully immerse themselves in the brand's essence while indulging in a personalized smoothie experience.
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